Brett Dashevsky on LinkedIn: I've been building Siftsy 💬, a comment section analytics tool for… (2024)

A birthday gift changed my life…Well, it was something unexpected that transformed my daily routine and supercharged my productivity at work.Which I'd say was life-changing. That gift? AG1.We often discuss productivity hacks on LinkedIn, but RARELY talk about the foundation of our success — our health and nutrition. Curious about what fuels my day and allows me to give 100% to my work? Check out the video below. 🤔 What's your go-to for staying on top of your day-to-day game?Try AG1 with me and feel the difference for yourself. Your future self will thank you 👉 creatormatch.co/ag1-brett#AG1partner

48

11 Comments

I’m off to Dallas next week for VidSummit 🤠 Will you be there?Would love to connect with managers and creators to chat about Kickstarter. If you’ll be there, lmk below or shoot me a DM — drinks on me 😉See ya there.

49

26 Comments

Another fantastic event last week bringing together the NYC creator economy.A diverse mix of the city's leading creators, marketers, brands and founders filled the room. We had managers, attorneys, and even wealth managers working with digital talent.The ecosystem is here. And once they're in a room together, the ecosystem is... well, ecosystem-ing!I meet so many interesting and inspiring people at our events. If I had enough characters, I could go on about the types of people you encounter at Creator Economy NYC...Two standouts I met for the first time:👉 Kayla Maria G, a self-described "bionic model." She's a dancer/model creator and an advocate for people with disabilities. Born with a below-elbow limb difference, she didn't let that stop her from pursuing what she loves. Now, she posts frequently online, sharing her dancing and advocating for body positivity.👉 Vishal Kumar, founder of Alice Camera. It's a physical camera-like device that connects to your phone, enabling DSLR quality pics. I think it could be a game-changer for creators. Bonus: he's considering launching on Kickstarter.All in all, the NYC creator ecosystem isn't just thriving — it's leading the charge in shaping the future of content, influence, and marketing.I appreciate everyone who attends these events and contributes to the community. In the grand scheme of things... it's still early!And we could not do what we do without the support from our partners — shoutout to Teachable and Siftsy 💬 🙏

55

9 Comments

This influencer’s clothing brand went from viral sensation to defunct business in just 3 years...Something Navy is a clothing brand created by New York-based fashion influencer Arielle Charnas in 2020.The brand had an impressive rise from humble beginnings as a blog in 2009 to growing into a social media brand and eventually a woman’s fashion label.Today, Arielle has 1.3M followers on her personal Instagram.While the brand started off strong, it soon faced challenges (many challenges).Here's the story of its rise and fall and what we can learn about creator-led businesses.TLDR: having a following ≠ guaranteed business success.🤔 What are your thoughts on the sustainability of influencer-led brands? ---P.S. I wrote more about this story, what's next for the brand, and the lessons we can learn from this cautionary tale in my newsletter.Dive deeper here: https://lnkd.in/emkuZwGf

57

2 Comments

'Very Demure, Very Mindful' is the trending thing right now.But how did people actually respond to the original viral video?We had Siftsy 💬 - the comment section analytics tool, do some digging — mindful digging, that is...Now, I must say, I have never seen a viral trend takeoff as rapidly as this did.So rapidly, that, for a while, I had no idea what people were referring to, until recently.Brands really loved this! And now, I dug and found the original video, and we can see how people reacted to it all.🤔 What are your thoughts on the response, and what do you think made this trend explode so quickly?----P.S. follow Siftsy 💬 for more content like this and to follow along the journey.Try it out for yourself 👉 getsiftsy.com

16

4 Comments

How did a single TikTok transform a local candy shop into a hot spot?... and why are people suddenly obsessed with Swedish candy?I dove into the recent explosion of BonBon - a Swedish candy shop in NYC that embodies the latest trend of "local gone viral."Previously, I thought BonBon was actually a Swedish-founded candy brand...similar to how people think Häagen-Dazs is some European ice cream brand (spoiler: it was founded in the Bronx). 🤔 What's your take on local brands going viral thanks to the power of TikTok? What else have you seen?Oh, and have you tried BonBon yet?

144

5 Comments

Alexa, play Summertime Sadness by Lana Del Rey...As summer approaches its final weeks (though we still have time, don't hate on me just yet), I'm bringing together the NYC creator economy community for an exclusive evening of networking and celebration.A "Summer Soiree" if you will.Come mix and engage with fellow leading creators, innovative marketers, forward-thinking brands, and visionary founders who are shaping the future of content and influence in the Big Apple.Who knows? You might just meet your next collaborator or finally crack the code of the algorithm...👉 When: Thu, Aug 22, 6:30 PM - 9:30 PM 👉 Where: TribecaBut first, share below one thing you're proud to have accomplished this summer. Let's celebrate those wins. RSVP: https://lu.ma/p2onjwji--- Shoutout to our community partners for this event:Teachable: The no-code platform for creators who want to build more impactful businesses through courses, coaching, and digital downloads.Siftsy 💬: The comment section analytics tool influencer marketers and brands rely on.

24

4 Comments

"You are the future," President Biden told a room full of creators and industry leaders at the White House this week.As I sat there, his words hit home: The media landscape is changing, and the creator economy is at the center of it all.The first-ever White House Creator Economy Conference was an eye-opener. President Biden's speech highlighted a stark reality: creators now wield unprecedented influence over public opinion and information flow (well, at least they were now acknowledging it).Biden pointed out that his own grandchildren, aged 18 to 30, now get their news primarily from creators. This shift is reshaping not just what people listen to, but "what they put their faith in" and "what is consequential."And the irony of it all wasn't lost on me:While we'd been engaging with officials all day, the "traditional" journalists were kept separate, only allowed in briefly for Biden's speech.This new dynamic brings immense responsibility. As Biden noted, creators have "an obligation to report what they think is true." In a world awash with misinformation, that influence can be a powerful tool for clarity — or confusion.What struck me most was the lack of continued discussion on this crucial point after Biden's speech. The conference touched on various pressing issues, but how this reshapes the way we share and consume info wasn't explored as deeply as I'd hoped.Especially in the midst of election szn.We need solutions and guardrails:👉 How do we ensure responsible reporting in the creator economy?👉 What standards should we set for ourselves and the platforms?👉 How can we bridge the divide with traditional media for a more informed public?As creators, our connection with our audiences is our superpower. But with great 'influence' comes great responsibility. I left the White House feeling honored to be part of this historic event and optimistic about our potential to shape a better-informed future and a world supporting creators better and more fairly.In my newsletter this week, I dove deeper into my takeaways from the White House and what else was discussed — check it out with the link in the comments.Now, what do you think? How can we, as creators and industry leaders, step up to this challenge?

212

24 Comments

The Harris/Walz campaign is crushing it on social media.Their secret strategy? A Gen Z dream team...Their social team understands that each platform has its own unique audience and culture. They're tailoring content and messaging to resonate with different groups across various networks. This is the right way to do it. Treating all platforms the same is a mistake. The candidates, brands, creators, etc who grasp this concept will see the most success in content resonating and subsequently, audience growth.Here's how they're putting this into practice: 👉 Each platform social account has its own personality, tailored to a specific audience. TikTok isn't Facebook isn't Twitter.👉 Their social team has the freedom to create creative, platform-native content. Minimal red tape.👉 And minimal red tape means they can move fast, turning current events into viral moments, keeping the campaign relevant and responsive.As I head to DC for the White House's first Creator Economy Conference, I'm intrigued by how their approach is impacting the election and broader movements. It's not about being everywhere — it's about being everywhere intentionally.I guess this is something we'll be talkin' about...What's your take? How do you see this strategy influencing future elections and messaging?

24

3 Comments