The Term 'Plus-Size' Remains Necessary As Long As Fashion Stays Fatphobic (2024)

Curvy, big-boned, fat, thick, plump, full-figured — plus-size girlies have a whole thesaurus of alternative words for describing the same thing: our bodies. This fact in itself is ironic as hell. Why do we need a separate descriptor for a body that just...isn’t thin?

Thinness is the standard of beauty and represented in 98% of the images we see in media, according to a 2016 study conducted by the Social Context Lab and Refinery29. The same study showed that an overwhelming majority of women in the United States are actually plus-size, at 68%.

Additionally, many activists have reclaimed the term “fat,” noting that it is just another descriptor in the same way that words like thin, tall, and short describe someone’s physical appearance. The National Association to Advance Fat Acceptance (NAAFA) is one organization fighting to normalize the term and end size discrimination — which is illegal in just one state and six cities in the United States.

Aubrey Gordon, the voice behind Your Fat Friend, covered this issue in a 2021 SELF piece, stating: “Not everyone is comfortable being called fat. But that discomfort can’t override fat people’s body autonomy. And that means that all of us — fat or thin — are going to need to get comfortable enough to hear someone else say the word fat without objecting (unless it’s used in an abusive way, of course).”

On the other hand, some models and celebrities, including Ashley Graham, have expressed their disdain for the term “plus size.” “I think the word ‘plus-size’ is so divisive to women,” Graham told CBS Sunday Morning in 2017, adding that it puts women in a category, effectively labeling them with “You don’t eat well. You don’t work out. You could care less about your body. You’re insecure. You have no confidence.” This, she explained, is not the case for many.

The term plus-size, however, is necessary as long as a disparity remains between what retailers offer to customers who wear above and below a size 12. Currently, less than 20% of the fashion industry produces plus-size clothing, according to retail research and advisory group Coresight Research, and that number drops to a whopping 0.1% (yes, less than a whole percentage) for the luxury market.

I, for instance, can’t shop for clothes without specifying that I’m shopping for plus sizes. Whether online or in-person, I need to make that distinction in order to find the size I need. Every. Single. Time. And when I’m shopping in person, I also have to ask salespeople if their store carries plus sizes — and where they’re located, because it’s never obvious. Nine times out of ten, if a store does carry plus, I’ve found that the section is housed in a dark, dusty corner hidden in the back. Out of sight, out of mind.

While it would be great not to have to constantly slap a label on my body — especially because straight sizes aren’t labeled to show their ‘other-ness,’ as they’re considered the default — plus-size shoppers will have to keep using the term until the industry becomes equitable and accessible for everyone.

Nothing’s inherently wrong with the phrase plus-size (or fat, for that matter), but you should always defer to the preferred terms of the person you’re describing — no matter what their size. That said, if you prefer a label that isn’t tied to the exclusionary aspect of the fashion industry, here are some alternatives.

Positive Words That Mean Plus-Size

  • Curvy: use sparingly and at the discretion of the plus-size person. Sometimes this can come off as objectifying or unnecessarily PC.
  • Voluptuous: this term is deemed a bit more sensual, so again, use at the discretion of the person.
  • Full-figured: this can describe someone who has a rounder body shape and could be considered more polite if the person is uncomfortable with the term plus-size.
  • Extended size: used by retailers to refer to plus-size clothing; however, similar to plus-size, it wrongly implies that straight sizes are the default.

My Personal Favorite Terms

  • Thick/Thicc/Thick’ems: a product of AAVE — African American Vernacular English.
  • Big belly gyal: exclusive to baddies from the West Indies and their diasporic fam.

Offensive Terms To Retire

  • Big boned: a fat person’s bones aren’t necessarily bigger, we just have more fat — and that’s fine.
  • Obese: obesity is measured based on body mass index but doesn’t account for aspects like genetic predispositions, muscle mass, and health conditions, and is not an accurate measurement of health.
  • Overweight: also measured based on BMI; it also implies there’s a universal “normal” weight, when weight is personal and individual.

Phrases That Represent The Fat Spectrum

  • Small fat: wearers typically fall between sizes 14-18 or 1X-2X and can access most retailers that offer plus-sizes — and sometimes straight-size retailers as well.
  • Mid-fat: between a size 20-24 or 2X-3X — some retailers that have expanded their size range will “go up to” roughly this size, and these wearers almost exclusively shop plus sizes.
  • Super fat: size 26-32 or 4X-5X — very few brick-and-mortars carry this size range, and people who wear this size must exclusively shop plus-size.
  • Infinifat: above a size 32 or 6X — the most underserved of sizes. These clothes usually have to be custom ordered.
The Term 'Plus-Size' Remains Necessary As Long As Fashion Stays Fatphobic (2024)

FAQs

Is it okay to say plus size? ›

Nothing's inherently wrong with the phrase plus-size (or fat, for that matter), but you should always defer to the preferred terms of the person you're describing — no matter what their size. That said, if you prefer a label that isn't tied to the exclusionary aspect of the fashion industry, here are some alternatives.

Why do we use the term plus size? ›

Simply put, "plus size" is a term used to describe a body type that falls outside of the industry's standard "straight size" range, which usually ends at a U.S. size 12 or 14.

What is fatphobia in the fashion industry? ›

Fatphobia is the systemic discrimination and marginalization of people who are perceived to be overweight or obese, and it is pervasive in the fashion industry. One of the most visible examples of fatphobia in the fashion industry is the limited size range that many brands offer (not everyone).

Does plus size mean fat? ›

Plus-size, on the other hand, simply refers to someone who is larger than the average size for their height. Plus-size individuals can come in all shapes and sizes, and may or may not have a high body fat percentage.

What is a better way to say plus size? ›

What is another word for plus size?
lusciouscurvaceous
thiccthick
full-figuredplus-size
bustyJunoesque
Rubenesquewomanly
19 more rows

What is the new term for plus size? ›

Curve/ Curvy: These are used frequently by retailers to indicate that they sell clothing above a size 14. This term has less negative connotations than fat or plus-size so many women prefer it.

What is the politically correct way of saying fat? ›

Across studies, findings generally suggest that neutral terminol- ogy (eg, “weight” or “unhealthy weight”) is preferred and that words like “obese” and “fat” are least acceptable, particularly in provider-patient conversations about weight.

When did plus-size become a thing? ›

In 1953, plus size woman term used first time by the advertisem*nt campaign of Korell brand. Their advertisem*nt printed with these lines "wonderful action-plus dress for the plus-sized woman." From 1950's and 80's, the plus size category gained some attraction.

What is technically plus-size? ›

According to PLUS Model magazine, "In the fashion industry, plus size is identified as sizes 18 and over, or sizes 1X-6X and extended size as 7X and up". The article continues "Susan Barone [...] shared, 'Plus sizes are sizes 14W – 24W.

What is another word for fatphobic? ›

Also known as anti-fat, is the implicit and explicit bias of overweight individuals that is rooted in a sense of blame and presumed moral failing.

What does Fatphobic mean? ›

Weight bias, sometimes also called fatphobia or weight stigma, describes the negative attitudes and stereotypes surrounding and attached to larger bodies. Further, fatphobia is an abnormal and irrational fear of being fat or being around fat people.

When was being fat in fashion? ›

For about 400 years, roughly between 1500 and 1900, bodily weight and volume, for both men and women, had a strong visual appeal. There were variations according to country and century in this standard of good looks, but in general it was considered not only beautiful but natural to look physically substantial.

Is plus-size okay to say? ›

“Plus size” is a term often used in the fashion industry, typically with clothing marketed primarily to women. These are subjective and generally emotionally fraught terms, and following the person's self-identifying term can simplify the decision whether to use them.

What weight size is considered fat? ›

If your BMI is 18.5 to 24.9, it falls within the Healthy Weight range. If your BMI is 25.0 to 29.9, it falls within the overweight range. If your BMI is 30.0 or higher, it falls within the obese range.

Is size 14 fat for a woman? ›

Even though size 14 is "average," I've found very few women who are willing to admit to it. Maybe it's difficult because many of these size 14s have been size 8s or 10s in years past. I am a testament to the fact that you can be a size 14 and be fit and feel fabulous and -- dare I say it -- sexy.

What is the politically correct way to say obese? ›

The language used to describe body size can be stigmatizing, and there is no consensus on how to be more respectful. New research suggests that matter-of-fact references to weight and BMI are preferred over terms like "fat" or "obese."

What is the new term for obese people? ›

The British Psychological Society is calling for changes for how we talk about fatness, suggesting we should no longer use the phrase “obese people”, but instead, “people with obesity” or “people living with obesity”.

What is a non offensive term for fat? ›

overweight: used when describing fatness as negative, but from a medical perspective, not like an insult. plump: sounds more whimsical and jolly, used more in books than in speech, has more of a positive connotation. fat: steer clear of this one unless the person you know who's overweight refers to themselves as fat.

What does plus size mean in slang? ›

designed for people who are larger than average, or used to describe someone who is larger than average in size: She's a plus-size model.

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